How To Open A Coffee Shop Part 1 Learn From The

Hello: You are reading part 1 of a 7 part series on opening a coffee shop successfully. It is my hope that this series will help you in some way. Part 1 will highlight how you can learn from others. Why reinvent the wheel? Observe other franchises and see what they have done to achieve their success. Start with the biggest successes and work your way down... places like Dunkin Donuts and Starbucks come to mind. Start by actually going to your competition. This may not sound like much fun to you, but this is where your research should begin. Look at how their establishments are set up. Deconstruct it, right down to the little details. Study the design of the menus even モンクレール. You ll find it s much more than just coffee that makes the coffee shop. The more you study the competition, the better handle you will have on how to compete with them. The next thing to do is study their advertising methods. Companies advertise in their own unique way based on their USP (more on this later in the series), but there are common traits among them also. Keep you eyes open for these similarites. There are a certain basic points about your coffee shop that you will want to communicate to your target market. Primarily, they are: Quality of the food and coffee Atmosphere your store s vibe The Price According to some people, coffee is coffee and it does its job. They get the vacuum sealed brick of generic coffee and they re good to go. However, there is such a thing as a REAL coffee drinker and those folks are not it. Trust me, I know both types and there s a big difference. If your clientele is going to consist of truckers running the long haul from Idaho to Texas overnight, they ll have different expectations of their cup of coffee than the professional who shows up in an Italian suit and wears a watch that cost more than your car. The point: Know your target market and what they expect to find at your coffee shop. It s the same with atmosphere www.monclersale.me/forum. There are those who want to come in, get coffee, and get out. Then some want sit for while and read or just relax while they sip their java. And they want an actual nice place to do this www.monclersale.me... but if the coffee is good enough they may forgive you for things being just a little shabby モンクレール. And finally we have the price. Now we re not talking about a big ticket item here, like say, a Mercedes. But some people simply refuse to shell out any more than 59 cents for a cup just as others gladly pay $2 and up for really exceptional coffee. Again, it comes to knowing your market. When you visit established coffee shops, particularly ones in your area, your picture of your market comes into focus moncler. At that point, catering to it is your new mission. See you with more in Part 2 モンクレール ダウン. To YOUR Coffee Shop Success, Byron Michaels